Personal Branding Identity
Rooted in the idea that design should illuminate and connect, my personal branding identity merges my initials with a rising sun to symbolize clarity, growth, and creative purpose. The system pairs bold forms with a warm, expressive palette to create a visual identity that is both approachable and adaptable across a wide range of applications.
Lifecycle of Salmon
An educational coloring book that illustrates the lifecycle of the Chinook salmon, designed to make complex ecological concepts approachable and engaging. Each lifecycle stage is paired with a custom illustration, inviting users to learn through interaction and creativity.
Green Stitch
Green Stitch is a conceptual brand developed from the ground up to promote sustainable fashion through community-driven clothing swap events. This project includes a full brand identity system, service design, and a short ad video—bringing the concept to life through cohesive visuals, messaging, and user experience.
Istanbul Olympics 2040
A conceptual branding project imagining Istanbul as the host city for the 2040 Olympics. This work includes a cohesive visual identity system—featuring logo design, pictograms, ticketing, and transportation graphics—designed to reflect the city’s culture while creating a unified and scalable Olympic experience.
Reggie's Veggies
This hypothetical rebrand explores how a more cohesive, easy-to-use identity system could strengthen Reggie’s Veggies’ visibility and overall experience. By introducing updated elements like a refreshed logo, signage, truck decals, and promotional materials, the goal is to make the brand feel more welcoming, recognizable, and polished—while still holding onto its handmade, community-rooted charm.
